About

I'm Dan Frydman and I'm an AI Architectural Designer, mostly using Midjourney.

You can find up to date works on my LinkedIn page here, where I post daily.

I trained in Architecture and Architectural History at the University of Edinburgh from 1993 to 1998.

I then tutored Architectural History 1998/9.

In 1999 I started freelancing as a web designer, which then turned into a partnership in 2000 and later that year, a limited company.

Since October 2000, I've been the Managing Director of Inigo Media Ltd, a web design and development company. In 2010 we started to specialise in WordPress and have been doing so ever since.

In early 2022 I dabbled with some generative AI image tools but was a tad busy with eCommerce projects.

Then in August 2023, my son (then 18) became interested in creating images with AI and I set out to learn as much as I could with Midjourney to help him. What started as a way to get him into creating images, pulled me back into architectural image making beyond architectural photography.

After an initial period of discovery, I determined to face my fears about posting on LinkedIn and started posting daily.

I started an A-Z series of architectural posts, which ended with Z is for Zeitgeist.

This was a transformative moment as I was then approached to create visuals for a Built in Photovoltaics magazine that was yet to be launched. Soular Innovations launched in September 2024, with my work on the cover and a feature about creating architectural images using Midjourney.

I am continuing to use Midjourney - making up 95% of my AI output - at the same time as building websites.

At some point soon, I expect the two will overlap.

If you would like to get in touch, please do so to [email protected] or via my LinkedIn page.