What’s a follow to do?
So, I start getting people following me based on my expertise (e-Commerce in this case). What am I to do?
- I can follow back
- I can ignore them
- I can do something else
I always check them out and see what’s in it for me. This morning I got a follow from @mobicart and I went to check them out.
First I looked at their Twitter stream. Wasn’t that interesting, so I decided not to follow them.
I didn’t want to ignore them so I looked up their site. They make mobile commerce apps and they’re based in Newcastle, so that makes them more interesting straight away. They have a great looking site and so I’m intrigued even further.
From there I can do three things to engage with them:
1. Go back and follow them on Twitter and see what turns up
2. Call them and have a chat – they are in my time zone
3. Subscribe to their email newsletter and see what they send
Their site made it really easy to subscribe – no nonsense, probably based on their experience with making useful interfaces for mobiles. So now I’m connected to them.
Not by Twitter, but by email – an infinitely more powerful information tool that allows them to track whether I actually look at what they broadcast.
So, based on this, do you follow people to get a contact? Is it a legitimate way of building your email marketing list? What do you want people to do when you follow them?
I suspect I should follow them now…
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